In my last short article about presenting a “value” proposition versus a “cost” proposition in regard to evaluating the reasonable rent for ONE Retail Lease, I presented many case studies, to illustrate how despite being more expensive the nett benefit of a value proposition could easily outweigh a cheaper ‘cost’.
In that article I said: a lot about what we do is about communication. I also suggested that oft one can say something in a certain way; but it comes across better by changing the emphasis of one’s message and to try again.
I recently had cause two write to a Tenant’s Expert (I am the Landlord’s Expert) and I said the following:
“In effect you have run a single dimensional argument with a narrow body of evidence and called it current market rent, whereas I have presented multi-dimensional response and believe that current market rent involves many more key criteria which you are failing to acknowledge.”